Modcloth now selling “Lena Denim” dress

By Brandi McCormick on Mar 18, 2013 to Girls


Though her style can be, ahem, questionable at best, Modcloth has nevertheless taken to Hannah’s wardorbe and decided to start selling a dress based on her affinity for denim. The aptly named “Lena Denim” dress is now available on for $64.99. And not only the name is a tongue-in-cheek reference to the 26 year old writer/director/actor/producer; the description for the dress reads: “Becoming the voice of your generation – or, perhaps, ‘a’ generation – is all about expressing yourself. Why not let your wardrobe in on the fun?” Well done, Modcloth. Well done. No word yet on if Hannah has tweeted about this.

Are  you a fan of this style? Do you want to add the denim Dunham-inspired piece to your closet?

  • M.J. Snow

    Love this! Not that it’s exactly my style, but it’s kind of brilliant marketing!

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