Game of Thrones Leads Emmy Competitors in Social Media Traffic

By Charlie Harwood on Sep 21, 2012 to Game of Thrones

With the 64th Annual Primetime Emmy Awards only two days away, social media sites are generating a lot of comments about “Television’s Biggest Night”. As a result, the blog Radian6.com has put together some interesting statistics about which Emmy-nominated shows are creating the most buzz.  According to the site, the Emmy Awards have accounted for a total of 81,818 posts across all social media platforms, with Twitter making up roughly 84% of those posts. What the stats show is that Game of Thrones, which is nominated for Outstanding Drama Series, is leading its competitors in social media traffic by a very comfortable margin.  In fact, as the title of Radian6’s title suggests, they are “ruthlessly crushing their Emmy rivals”. Here are the stats:

Volume and Trends

This chart shows the number of posts recorded over the past eight days. The large spike on September 15 was due to the Creative Arts Emmy Awards, in which Game of Thrones took home 6 statues.

Twitter’s Most Talked About Shows

These are the nominees for Outstanding Drama Series, and the graph shows that Game of Thrones is leading its competition by a few thousand mentions. Sadly, even though the Season Three just premiered last week, HBO’s Boardwalk Empire is on the bottom of the list.

On the comedy side, HBO is getting some mentions with Girls, Veep, and Curb Your Enthusiasm all nominated for Emmy’s.

There is also quite a big difference between genders. Females, who are mostly talking about Downton Abbey, Boardwalk Empire, and Homeland, account for over 67% of the total Emmy chatter. Males on the other hand, are mentioning Mad Men, Breaking Bad, and Game of Thrones in their mentions, with all three shows roughly making up the same amount of chatter.

What does this all mean? Well, it’s hard to say really. Personally, I feel that Season Two of Game of Thrones wasn’t good enough to win Best Drama Series, but you never know what could happen. With the large numbers of fans Tweeting about the show, it’s hard not to believe that the show has a fighting chance. Since the series took home 6 statues at the Creative Arts Emmy’s last Sunday, it seems even more likely that it will win another at the main ceremony. For a great opinion on the shows chances at taking home Best Series, as well as Peter Dinklage’s nomination for Best Supporting Actor, check out Serena’s article Game of Emmy Awards.

Will the high mentions for Game of Thrones correlate into more wins for the series on Sunday night? Leave us a comment below and let us know. The 64th Primetime Emmy Awards will air Sunday, September 23 at 7 pm ET on ABC.










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