Hulu subscribers will be able to pay to add HBO live and on-demand content now. It is just one more way to cut the cord, as they say. For an additional $14.99, the same price you can get streaming HBO via its own site HBONow, you can get access to all of HBO’s current programming, plus its backlog of content and exclusive theatrical movies. You can also get Cinemax for an additional $9.99.
Here is the press release from Hulu:
Just in time for summer binge-watching, Hulu and Home Box Office, Inc. (HBO) announced a new agreement that gives Hulu’s subscription on demand and live TV viewers access to an even more complete entertainment package, all in one place. Beginning today, viewers using the new Hulu experience can stream all of HBO’s critically-acclaimed, award-winning series, blockbuster theatrical movies, documentaries, sports, and comedy and music specials – both live and on demand – directly within the new Hulu experience by adding the premium channel to their service for $14.99 per month. The deal also allows subscribers to add Cinemax for $9.99 per month. Both premium add-ons are now available across all of Hulu’s subscription plans, ahead of the highly-anticipated summer premieres of Game of Thrones, The Defiant Ones, Ballers, Insecure and more.
“By combining HBO’s iconic programming with our world class user experience and deep content offering, Hulu is giving viewers easy and highly personalized access to the very best of television,” said Tim Connolly, Senior Vice President, Head of Distribution and Partnerships at Hulu. “With this important new partnership, fans can now watch Game of Thrones live every Sunday, binge watch all six seasons of The Sopranos or catch up on Westworld alongside our live TV, sports, classic TV shows and Hulu originals – all without ever having to leave the Hulu app.”
With the HBO and Cinemax add-ons, subscribers can now watch their favorite premium series, films and specials from each network within Hulu’s personalized, flexible user experience. HBO’s world class programming including hit series Veep, Last Week Tonight, Vice, Silicon Valley and Sesame Street, acclaimed limited series such as Big Little Lies and The Night Of, as well as recent box office hits like X-Men: Apocalypse, Independence Day: Resurgence, Suicide Squad, Jason Bourne and The Boss, can now be seamlessly streamed on demand alongside Hulu’s growing offering of acclaimed original series, current season television and live TV channels. The Cinemax add-on offers instant access to hundreds of theatrical hit movies such as The Purge: Election Year, Warcraft and Deepwater Horizon and original series including The Knick, Outcast, Banshee, and Quarry – all within Hulu’s streaming environment.
“Hulu has been a pioneer in the television streaming business, building a robust user base by offering top-tier programming from a variety of networks,” said Sofia Chang, Executive Vice President, Worldwide Digital Distribution and Home Entertainment, HBO. “We see them as the perfect partner to help us fulfill our promise to HBO fans, bringing our unparalleled programming to audiences in the most sophisticated, convenient and innovative ways.”
East and west coast live feeds of HBO and Cinemax will be available to Hulu viewers on supported devices, giving them the flexibility to watch programming as it airs live on the network, or on demand at their convenience. Subscribers who purchase the HBO add-on through Hulu will also gain access to HBO NOW through their Hulu account. Additional live channels HBO 2, HBO Family, HBO Latino, HBO Comedy, HBO Signature HD, HBO Zone, MoreMAX HD, ActionMAX HD, ThrillerMAX HD, MovieMAX HD, 5StarMAX HD and OuterMAX HD will become available within the add-ons to Hulu viewers in the coming weeks.
HBO and Cinemax join Hulu’s growing offering of subscription plans including its $7.99 per month Limited Commercials plan, $11.99 per month No Commercials plan, and Hulu with Live TV (Beta), which includes live and on demand programming from more than 50 popular sports, news, entertainment and kids’ channels — plus Hulu’s deep existing premium streaming library — for $39.99 per month.
Hulu’s recently-unveiled user experience is currently available on Apple TV (4th gen.), Xbox One, iOS and Android mobile devices. The add-ons will be available on more devices as the new user experience continues to roll out across additional major platforms this summer.
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