Man, we were getting down to the wire when it comes to the NFL picking the pro ball team to be featured on HARD KNOCKS this year. Usually, the announcement comes to light sometime in May or June in order to get production crews and marketing lined up for the show. It is a detailed setup to choose and get into training camp each year despite the lack of desire by the selected team.
We know the teams don’t like the scrutiny. All four eligible teams this year had made it clear they were not 
interested in participating. None of them want the inner sanctum that is their training camps in front of the cameras. But it looks like Aaron Rodgers and the N. Y. Jets lost that battle this time around as the announcement finally drops. Jets coach Robert Saleh expressed, “I know there’s several teams that would love for ‘Hard Knocks’ to be in their building, but we’re just not one of them.” Oops.
As of this posting, HBO has not yet put out a press release, but the buzz is already out there. We learn that the ball club’s camp begins on July 20 and that HBO’s cameras will be all over Florham Park. But hey, the choice kind of makes sense as Aaron Rodgers is always big sports news, whether you want him to be or not.
The 2023 run of HARD KNOCKS will not be the only appearance on the show for the Jets. All eyes were on them back in 2010 as well. The New York Jets were chronicled in the series’ sixth season. An official announcement was made on March 25, 2010, and HBO began airing it on August 11, 2010. It won the series’ second consecutive Sports Emmy Award for Outstanding Edited Sports Series or Anthology. The Jets declined another opportunity to appear in the series in 2011. By 2023 the option for a team to decline is nowhere to be found in the rules.
Some of the issues covered in the 2010 Jets season included: 
The vocal coaching style of head coach Rex Ryan, highlighted by several sound bites that became popular after the season, such as “That’s being a jackass!” and “Let’s go eat a goddamn snack!”
Cornerback Darrelle Revis’s contract holdout.
The battle for the starting fullback position between veteran Tony Richardson, journeyman Jason Davis and rookie John Conner.
Second-year starting quarterback Mark Sanchez’s development as the “face” of the franchise.
Kris Jenkins’s return after ACL surgery.
Running back Danny Woodhead’s attempt to make the team.
Cornerback Antonio Cromartie attempting (and failing) to name all 9 of his children.
Now it is up to the current Jets roster and the potential new players there to keep us entertained as HBO focuses on their process.
Okay, sports fans, are you excited for another round of HARD KNOCKS? Are you ready for Coach Saleh and his staff and their star quarterback to take to the training field? And, as the old saying goes, are you ready for some football?
Look for more specifics as HBO scrambles to get promotional content out regarding HARD KNOCKS: TRAINING CAMP WITH THE NY JETS, coming soon to HBO.
