Sorry, but I just had to remark. Deadline put it this way – Warner Bros Discovery has ditched plans to turn two streaming services, HBO Max and Discovery+, into one. It will instead continue offering the latter as a stand-alone product as it moves forward with the springtime launch of a comprehensive service featuring programming from HBO Max and Discovery+.
So, whatever the new service will be, and many have rumored that it will just be called Max, it will have the best from both sides of the new company; a mixture from the Warner Bros. stable and the best that the Discovery side has to offer. However, the fans of the comparatively cheaper reality, lifestyle & nature programming will get to keep its own destination. But the kicker for me is, the HBO purists do not get to keep their favored content all in one undiluted service. Yeah, Zaslav has favored the D+ side of the company from Day One.
The reason to keep Discovery+ as its own entity sort of defeats the hullabaloo over the whole merger to begin with. And it also reinforces the fact that Zaslav is only thinking about one-half of this newly merged entity. The sole reason WBD left Discovery+ standing is that they surmised that Discovery+ subscribers would not spend more to watch their favored content elsewhere. The figures are known – HBO Max costs $16 a month, or $10 with ads, compared with $7 and $5 for the respective equivalents of Discovery+ programming. Why would they spend more for the same content?
But the other point of view never entered their mind. Why would HBO purists pay more money on the new service just to have it riddled with reality content that they have no interest in watching? As critics of this merger have pointed out, the HBO fan and the Discovery fan are two different animals and to try to lump them together in one place is chaos. Well, perhaps the severity of all that will now lessen.
There will going forward, always be some Discovery+ content on the new streamer, but it should not be inundated now with the complete complement of that sort of content as Max, if that’s what we are calling it, now won’t be the exclusive streaming side for Discovery stuff. One side point has always been though, that WBD has canceled & purged some content to leave more bandwidth or whatever for the D+ content coming over. It’s a shame those works won’t get to come back. But, we will take a win wherever we can get it! Hopefully, we will be spared!