HBO Max Changes The Way You Watch Movies

HBOMax-300x157Let’s cut to the chase: HBO Max is following the formula it is setting with WONDER WOMAN: 1984 for all its movies in the year ahead. It is releasing them in the cinema house & your house at the same time! Here are details via a press release: 

 December 3, 2020 – Burbank, CA – Today, the Warner Bros. Pictures Group announced that it has committed to releasing its 2021 film slate via a unique, consumer-focused distribution model in which Warner Bros. will continue to exhibit the films theatrically worldwide, while adding an exclusive one month access period on the HBO Max streaming platform in the U.S. concurrent with the film’s domestic release. The hybrid model was created as a strategic response to the impact of the ongoing global pandemic, particularly in the U.S. Following the one month HBO Max access period domestically, each film will leave the platform and continue theatrically in the U.S. and international territories, with all customary distribution windows applying to the title. All films will be available in 4K Ultra HD and HDR on HBO Max. 

 Warner Bros. Pictures Group’s 2021 expected (Films and release dates subject to change.) The release slate currently includes The Little Things, Judas and the Black Messiah, Tom & Jerry, Godzilla vs. Kong, Mortal Kombat, Those Who Wish Me Dead, The Conjuring: The Devil Made Me Do It, In The Heights, Space Jam: A New Legacy, The Suicide Squad, Reminiscence, Malignant, Dune, The Many Saints of Newark, King Richard, Cry Macho and Matrix 4.  


There are some pretty big titles in that listing, including THE SOPRANOS movie prequel The Many Saints of Newark. As expected, movie theater chains are grumbling. But WarnerMedia wants its expensive content shown and it wants to bolster the streaming site.  

 Ann Sarnoff, Chair and CEO, WarnerMedia Studios and Networks Group, stated, “We’re living in unprecedented times which call for creative solutions, including this new initiative for the Warner Bros. Pictures Group. No one wants films back on the big screen more than we do. We know new content is the lifeblood of theatrical exhibition, but we have to balance this with the reality that most theaters in the U.S. will likely operate at reduced WBLogocapacity throughout 2021. With this unique one-year plan, we can support our partners in exhibition with a steady pipeline of world-class films, while also giving moviegoers who may not have access to theaters or aren’t quite ready to go back to the movies the chance to see our amazing 2021 films. We see it as a win-win for film lovers and exhibitors, and we’re extremely grateful to our filmmaking partners for working with us on this innovative response to these circumstances.” 

 Jason Kilar, CEO, WarnerMedia backed her up saying, “After considering all available options and the projected state of moviegoing throughout 2021, we came to the conclusion that this was the best way for WarnerMedia’s motion picture business to navigate the next 12 months. More importantly, we are planning to bring consumers 17 remarkable movies throughout the year, giving them the choice and the power to decide how they want to enjoy these films. Our content is extremely valuable, unless it’s sitting on a shelf not being seen by anyone. We believe this approach serves our fans, supports exhibitors and filmmakers, and enhances the HBO Max experience, creating value for all.” 

 So, are there titles there worth seeing? Is this initiative strong enough incentive to finally subscribe to HBO Max? Extraordinary times, extraordinary measures in all things.  

WBMoviesToMax


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