Official Press Release – Time Warner Cable today announced the upcoming launch of HBO’s authenticated online video destinations, HBO GO and MAX GO. The companies will run a brief beta trial and then the service is expected to launch to all Time Warner Cable customers who subscribe to HBO in the next month. Time Warner Cable customers who subscribe to HBO and/or Cinemax will have free, unlimited access to the corresponding online services at any time, on any computer in the U.S. with a high-speed Internet connection, as well as a host of other devices, including the iPad. “HBO GO has been a tremendous success with our subscribers,” said Eric Kessler, co-President of HBO. “We’re happy that Time Warner Cable customers will be able to enjoy this great product which provides streaming of HBO’s programming library.”
“We’re very pleased to have completed an agreement that’s good for our customers,” said Susan Weinstein, Group Vice President, Content Acquisition for Time Warner Cable. HBO and Cinemax offer unique and compelling programming for our customers, and soon they’ll be able to access it both anytime and anywhere.”
HBO GO, which offers more than 1,400 titles online, allows Time Warner Cable’s authenticated HBO customers to instantly watch every episode of every season of the best HBO shows including current series like Game of ThronesSM, True Blood, and Boardwalk Empire®, classics like The Sopranos, Sex and the City and Deadwood, plus HBO original films, miniseries, sports, documentaries, and specials as well as a wide selection of blockbuster theatricals.
HBO’s sister service, MAX GO, adds more than 400 titles of Cinemax programming online, providing instant access to hundreds of Hollywood hit movies, indies, cult favorites, the MAX After Dark series as well as new and exclusive, primetime high-impact drama series like Strike Back, specifically created for the channel.
With the online services, Time Warner Cable customers get most new titles simultaneously with their premiere on the networks; the ability to create a Watchlist” that keeps track of bookmarked content for later viewing; bonus content including interviews, recaps, and behind-the-scenes extras; and customizable views showing titles in slideshow, grid or list format. In addition, HBO GO can be personalized through a Series Pass” capability which automatically alerts viewers to new episodes of favorite HBO programs when they arrive on the service.HBO GO and MAX GO are the latest additions to HBO’s digital offerings and a perfect complement to HBO On Demand and Cinemax On Demand with even more viewing choices. On both services, most programming is available in high definition.
Once launched, to access online, Time Warner Cable’s HBO and Cinemax subscribers can go to HBOGO.com and MAXGO.com. Subscribers can then sign in with their Time Warner Cable user name and password, make their viewing selection and begin watching.
