BREAKING NEWS – HBO has issued a press release today and well… it’s pretty freaking awesome! Apparently, HBO has taken notice of all the Game of Thrones-inspired beer labels floating around the web and teamed up with a Ommegang beers to turn this into a reality. Yes, that’s right. Soon enough we will all be able to sip on a Game of Thrones-inspired beer while we watch Season Three unfold. Man, I love HBO!
Here is the full press-release from HBO:
HBO Global Licensing is constantly raising the bar on brand extensions for their hit shows, and they’re showing their creativity once again through a new partnership with Brewery Ommegang to release a series of themed beers based on the critically-acclaimed drama, Game of Thrones.
Unlike previous efforts by brewers, which were typically executed as ‘brewed under license’ arrangements or straightforward product placement pushes, the collaboration between Ommegang and HBO is focused on developing truly unique beers that directly tie into themes, characters and nuances of the series of the medieval-like fantasy realm of Westeros and surrounding kingdoms.
The inaugural beer, Iron Throne Blonde Ale, will launch nationally timed to the season 3 premiere of the show on March 31st. It will be available on draft and in 750ml bottles for the suggested retail price of $8.50 per bottle beginning mid to late March. This will be followed by the launch of another Game of Thrones-inspired beer in the Fall and two additional beers in subsequent seasons.
Ommegang beers, which are created by Brewmaster Phil Leinhart, have gained a national following by connoisseurs of fine beer and are distributed in 45 states and internationally. The Belgian-style brewery is located on a 136-acre farmstead in Cooperstown, New York.
Update: James Hibbered from EW.com has posted the first look at the actual bottle for the new beers. It even has a cork! This definitely isn’t going to be your average brew.
Author’s Note: No word yet on the official release date, other than it will coincide with the premiere of Season Three. Also, we can’t tell you exactly where you will be able to buy these delectable morsels. However, as always we will keep our readers informed as soon as we learn more. Until then, look forward to drinking an ice-cold Iron Throne Blond Ale as Season Three begins on March 31. Cheers!